In mythology, the winged genius with a flame atop its head represents the union of earthly passions and the light of intellect. Emotion and thought, together to fully unleash human ingenuity.
An age-old symbolism that today tells a new story. Ours.
Like the mythological figure, Hidoly is born by combining the rationality of technological innovation with the strength of creative thinking, to add more value to the brand and make it an idol in its own market.
But what does it mean for a brand to be a contemporary idol?
First and foremost, it means nurturing its own rituals, the imagery of an iconic product, the inimitable style of a store experience, the evocative power of a purpose, the unmistakable language of communication, and the sense of belonging of its social community.
And to make these rituals - the authentic manifestations of the brand - the key to creating meaningful relationships with people. Relationships that are measurable, customizable, and optimized over time.
The more idolized the brand, the more it takes on aspects that are attributable to the people with whom it interacts. That's why, now more than ever, the union of technology and creativity represents the fundamental combination to enhance the iconic value of a brand, strengthening its rituals and its ability to relate.
At Hidoly, we do this thanks to a unique talent team of professionals and expertise that integrates scientific rigor and engineering-based data knowledge with brand culture and the emotional thought of communication.
For us, technology is the generator of ideas and creative solutions. And vice versa.
Branding & Communication, Employer Branding, Tech & Digital Development, Digital Ads Performance, Web & Social Management are just some of the solutions we develop to build solid and measurable brand relationships. But our true field of action is a blank sheet, because we like to have an open dialogue that doesn't start from predefined solutions, but arises from the mutual desire to add value to the brand's iconic role.
Innovation guides creative thinking and makes the brand live like a person. Genuine, charismatic. Ingenious.
This is our promise. This is Hidoly.