PN Digital

Challenge

Brite, a long-standing non-profit and social enterprise based in Broadmeadows, Victoria, offers a wide range of services, including co-packing and plastic manufacturing, with a mission to empower individuals with disabilities through meaningful employment. Despite their impactful work, Brite faced a significant digital challenge: their ‘co-packing’ service was nearly invisible in Google search results, hindering their ability to connect with potential clients and partners. To gain traction in se

Solution

To address Brite’s visibility challenge, we started with a thorough SEO analysis, identifying gaps in content, imagery, and keyword optimisation on the co-packing landing page. During a consultative meeting with Brite’s management, we discussed their co-packing services in detail to ensure accurate representation and effective keyword alignment. We then applied targeted on-page SEO improvements: enhancing keyword density for terms like ‘co-packing’ and ‘co-packing Melbourne,’ adding engaging ima

Result

Challenge Brite, a long-standing non-profit and social enterprise based in Broadmeadows, Victoria, offers a wide range of services, including co-packing and plastic manufacturing, with a mission to empower individuals with disabilities through meaningful employment. Despite their impactful work, Brite faced a significant digital challenge: their ‘co-packing’ service was nearly invisible in Google search results, hindering their ability to connect with potential clients and partners. To gain tr

Challenge

WEstjustice, a vital legal support organisation serving Melbourne’s Western suburbs, needed a powerful way to showcase their collaboration with humanIT, a tech provider that had significantly transformed their operations through advanced IT systems. The challenge was to create a compelling video case study that could communicate both the technical impact and the social value of this transformation, resonating with a broad audience that included potential funders, board members, and the community

Solution

Partnering with Crayon and Microsoft, we collaborated closely with humanIT and WEstjustice to craft a video that highlighted the transformative effect of humanIT’s services. Our approach focused on storytelling, capturing personal testimonials from key individuals: Melissa from WEstjustice, Ian from humanIT, and Vincent from WEstjustice. These interviews conveyed the emotional and practical impact of the IT enhancements on WEstjustice’s operations, which ultimately improved their ability to deli

Result

The final video became a valuable asset, extending its reach far beyond its original purpose. It has been used across multiple channels, including social media, the WEstjustice website, YouTube, board meetings, and even funding applications. This single video case study has effectively broadened brand visibility, demonstrated WEstjustice’s operational efficiency, and reinforced their mission in the eyes of stakeholders. The case study now serves as an enduring testament to WEstjustice’s commitme

Challenge

Our not-for-profit client sought to expand their network within the wellness industry, focusing specifically on connecting with Melbourne-based meditation and yoga instructors. The challenge was to establish meaningful relationships on LinkedIn with highly relevant professionals who align with the client’s mission and objectives. Additionally, the goal was to avoid impersonal connection requests that might be ignored or marked as spam, a common issue on LinkedIn, and instead, to make connections

Solution

To precisely target this audience, we leveraged LinkedIn’s search function, utilising filters for industry, job title, company, keywords, and location. This approach allowed us to reach the right professionals for our client’s network. However, we went beyond simply sending connection requests; we crafted personalised messages for each outreach, ensuring the approach felt intentional and sincere. A re-usable and adaptable template was developed to streamline the outreach process.

Result

This strategy successfully broadened our client’s network with wellness professionals who were not only active on LinkedIn but also aligned with the not-for-profit’s mission. These new connections provided a valuable audience for sharing the client’s content, insights, and updates, effectively increasing their reach within the wellness community. Additionally, the personalised approach avoided the pitfalls of generic outreach, resulting in higher engagement and meaningful relationships.